Taken it back to the previous blog entry on the YSI blog with the title "Why trying to change people is a waste of time"
, we argue that to change a big system you would need to give solutions that people really want or feel like is okay to use instead of their current solution. Chooose is an example of what we need to get from where we are today to a world where the 2030 goals are actually achieved. In Norway people either care a lot about the world and its problems or they don't at all. Everyone knows about the problems, but we can't really expect all individuals to change in all areas of life. What we can do is making offers that are good for the world, and that the consumer want.
Chooose shows us one way it can be achieved – and places Norway on the map by drastically shifting the mindset of people. And they are not some startup just talking big games – here's their 2017: Won Norway's best startup and the 100 pitches competition, got picked in the final of the extreme tech challenge award, getting millions in investment and already have big companies and investors on board.
The auction party had haircutters, a man dressed as a pirate giving different challenges, a photo-corner, and ten challenges where one example was to cut your hair and they will buy CO2 quotas worth 20 KG of CO2. So I cut my hair and helped the environment – seriously!